Sales and operations advisory

You built a great business. Now let’s make it grow without running through you.

If every sale, every decision, and every fix still comes back to you, you’re not alone. I help owner-led businesses and growing startups find what’s holding growth back. Then we fix it and build the systems to scale it.

Let’s talkSee results

Sound familiar?

If you’re nodding along, we should talk.

Para Advisory is built for owner-led businesses and fast-moving startups that have real traction but have outgrown the way they operate. I bring structure and execution to the chaos, without burying you in corporate process.

  • “I’m still the best salesperson we have.”
  • “Every rep does it their own way.”
  • “We get the leads. We just don’t close enough of them.”
  • “It takes forever to get new hires up to speed.”
  • “I’m not sure who our best customers really are.”
  • “We’ve hit a plateau and I can’t figure out why.”
  • “We’re moving a million miles a minute, and nothing is written down.”

Every one of these can be fixed. Here’s how.

Services

Choose the level of support you need.

Most clients start with a Growth Diagnostic. From there, we decide together whether you need me hands on or focused on one project. Every engagement has a clear scope and a fixed fee.

Most clients start here

Growth Diagnostic

Steps one and two as a standalone engagement. You get the written plan and keep it, whether we keep working together or not.

Two to three weeks
Growth and operations leadership

Fractional COO or CRO

I lead the work alongside your team, implementing fixes across sales and operations, coaching your people, and tracking results week to week.

One to two days a week
Project

Build Projects

One focused project, built and handed off: a sales playbook, follow up process, training program, SOPs, CRM setup, or KPI reporting.

Scoped to one outcome

Client results

What the work has produced.

Healthcare

6 to 29monthly referralsLos Angeles hospice

Built the referral strategy and playbook. Coached reps to own their territories.

12 to 15monthly referrals in a new territoryHome health agency

Identified the right referral sources and led the team that opened the territory.

6 to 695customers across seven territoriesSouthern California home care company

Wrote the sales playbook and training. Added AI call scoring to coach every rep.

68%lower cost to acquire a customerSouthern California home care company

Built a scoring model that pointed marketing spend where it paid off.

6xnew service line growth, year oneSouthern California home care company

Created a service the industry didn’t offer by removing the four-hour minimum. Rebuilt hiring, scheduling, and pricing so it made money.

−14% to +32%gross marginSouthern California home care company

Fixed the cost structure and launched a new scheduling platform.

Hospitality

2x+events revenue in year oneFine dining Italian restaurant

Built an events program the restaurant never had. It grew to 20% of total revenue.

7%of to-go and bakery salesFamily restaurant chain

Helped launch a new local store marketing program, and ran events.

30%events growth in one yearMulti-location gastropub

Grew private events and bookings across their locations.

3xterritory revenue in year oneWine distribution

Opened 12 new accounts and added 40+ new placements.

Bree Para

About

Hi, I’m Bree Para.

For nearly 20 years, I’ve been the right hand to founders and owners, leading sales, operations, and teams. I help businesses grow past the point where everything depends on the person at the top.

Good selling starts with understanding people.

Build a real relationship, understand what matters to them and why, uncover the problem they’re actually trying to solve, and earn enough trust to show them a better way forward.

First half of my career

Hospitality

I started in hospitality at 16 and spent the next decade learning the business from just about every angle. I worked my way through restaurants and events, from the front of the house to leadership, sales, and eventually consulting. Hospitality taught me how much the details matter: how to read people, build relationships quickly, sell without making someone feel sold to, and create an experience people want to come back to. It also taught me how closely sales and operations are connected. You can make all the promises you want, but someone has to deliver them, consistently, profitably, and usually in real time.

Second half

Healthcare

I found healthcare through one company and quickly realized I loved the industry. That led me to build my consulting business, helping healthcare organizations strengthen referral relationships and build better systems around growth. One of those relationships eventually brought me in-house, where what started in sales grew into six years of building new service lines, expanding markets, fixing what broke as we grew, and ultimately running the company as President and COO. Healthcare taught me that growth isn’t just about selling more. The sales process, the people, the economics, and the operation delivering what you sold all have to work together. When they don’t, growth exposes it quickly.

I don’t know how to care halfway. When I work with a business, I get invested: in the people, the problems, and where we’re trying to go. That starts with trust and taking the time to really understand what you’ve built.

Let’s talk

Let’s talk about where you want to take your business.

No pressure and no pitch. Just a real conversation about where you are, where you want to be, and whether I’m the right partner to help you get there. You’ll hear back from me directly.

bree@paraadvisory.com Email (818) 273-1213 Call
Para Advisory, a DBA of Marketing Loud, LLCLos Angeles, California